New Village Church
Brand Refresh
Role:
Creative Direction, Illustration, Logos, Branding, Guidelines
Church Name:
New Village Church
Location:
Lake Grove, NY
New Village Church’s Story
New Village Church has been a cornerstone of the Lake Grove community for over 100 years. With deep historical roots and a faithful presence in the region, the church has served as a place of worship, discipleship, and community impact for generations. Even with its long-standing legacy, the church is looking toward the future—seeking to engage the next generation while remaining grounded in its mission to glorify God by making disciples.
About the Project
Pastor David Moore reached out for a refreshed logo that would represent both the church’s rich history and its vision for the future. He specifically requested that the steeple, a defining architectural feature of their current building (and charmingly a bit crooked), be central to the new design. The goal was to create something modern and versatile, while still feeling rooted and timeless—something that could last another 100 years.
The Problem
The church’s previous logos had significant design limitations. The main mark was long and awkward, making it difficult to scale for digital and print uses. Additionally, the side-angle steeple illustration lacked balance and didn’t capture the true presence of the building.
The request was initially to simply vectorize and clean up the old logo, but it became clear that a simple refresh wouldn’t give them the long-term identity they were seeking.
The Solution
The design process began by re-envisioning the steeple from a centered front view, giving the logo a stronger, more iconic presence while still honoring the quirky crookedness of the original structure. This new angle created a bold, balanced mark that could stand alone or pair seamlessly with type.
The result is a full logo suite, including primary, secondary, and badge variations, along with a supporting color palette and typography system. The branding feels vintage yet modern, rooted in tradition while looking forward—a legacy mark designed to serve the church for decades to come.
David Moore
Pastor at New Village Church
“Paxton was a delight to work with. She listened to my opinions, took notes, and provided a great logo and branding for our church. She exceeded my expectations and listened to what I wanted. She delivered a great brand, carefully explaining and showing her creative process for the end result. Would definitely use her again in a heart beat!”
Your Story Deserves to Be Seen
Every project I take on is about more than design — it’s about translating your heart and mission into visuals that last. If this work sparked something in you, let’s bring your vision to life.
