Branding
For the places where people gather.
Handcrafted brand identities rooted in story and built to last. Designed for coffee shops, camps, retreat spaces, churches, and anywhere people come to connect, belong, and build something worth being part of.
A Brand That Actually Feels Like You
Most logos are forgotten. A real brand isn't.Your brand is the gut feeling someone gets the moment they see your sign, land on your website, or scroll past your post. When everything looks consistent and intentional, people trust you before they ever visit.
When your logo, your website, and your social media all look like they came from different places, it sends a signal that something is off.
They can't name it.
But they feel it.
And most of the time, they don't show up.
Together we'll build a handcrafted identity that reflects your story, attracts the right people, and gives you the confidence to show up consistently everywhere your brand lives.
What’s Included
Every brand identity is custom, but most projects include:
Brand strategy and positioning
Visual direction and style exploration
Primary logo
Secondary logo variations
Brand marks or icons
Color palette
Typography system
Brand guidelines
Exported logo files for web + print
Optional add-ons may include illustration, social media, merch design, packaging, or signage.
Investment:
Starting at $1,500
Each project is custom quoted after a discovery call so we can design something that actually fits your business.
Is This the Right Fit?
Perfect for you, if:
You're launching something new and want to start strong
Your current logo was made in Canva and it shows
Nothing feels consistent across your website, social media, and printed materials
You've outgrown your current brand and you know it
You want something handcrafted and built to last, not a template someone else is already using
How the Process Works
Here’s how we’ll bring your brand to life — step by step:
01. Book Your Project
Once we've connected and you're ready to move forward, I'll send a custom proposal, contract, and deposit invoice. Once everything is signed and submitted, your spot is officially reserved and we get started.
02. Kickoff Call
We start with a conversation about your business, your story, and the people you're trying to reach. This shapes everything that comes after.
03. Strategy & Creative Direction
You'll fill out a brand questionnaire, then we dig into your audience, goals, and what makes you different. I'll build a custom moodboard and style direction so we're fully aligned before I start designing.
04. Design & Refinement
This is where your brand comes to life. I'll sketch, build, and craft your visual identity by hand. You'll review concepts, give feedback, and we'll refine until it feels exactly right.
05. Your Brand Toolkit
Once everything is approved, I'll package up your logos, fonts, colors, and brand guide. Everything you need to start showing up consistently, all in one place.
06. Launch Support (+ Me Rooting You On!)
For 30 days after delivery, I'm available for questions, file help, and guidance as you start using your new brand.
Built for the Spaces Where People Gather
Most of my clients are building something that goes beyond a transaction.
A church where people find belonging. A camp where kids encounter something bigger than themselves. A coffee shop that becomes the heart of a neighborhood. A retreat space where people slow down and reconnect.
If that sounds like what you're building, you're in the right place.
Why Work with Me?
I spent 4 years as a church creative director before launching Paxton Creative Co. I know this world from the inside — the budget conversations, the elder boards, the camp directors wearing twelve hats at once, the coffee shop owner who just wants something that feels like them.
But honestly it goes deeper than experience. I've always been drawn to the places where people find belonging. The church that feels like home the moment you walk in. The coffee shop where regulars know each other's names. The camp that changes kids every summer. I can walk into a space and feel almost immediately whether it has that quality — that sense of welcome, of community, of something worth coming back to.
That instinct shapes everything I build. When I design for your space, I'm not just making something that looks good. I'm trying to capture the feeling that makes your place worth showing up for — and translate it into a brand that communicates that before anyone ever walks through your door.
Every project is custom built from scratch, rooted in your story, and designed to last. No templates. No shortcuts. Just work that means something.
Ready to build a brand you're proud of?
If you've made it this far, something on this page resonated.
Fill out the form and tell me about your space. I'll be in touch within 48 hours.