Does Your Brand Tell Your Story?

Your brand’s story deserves to be told. Whether you’re launching something new or finally ready for a brand that reflects the heart of what you do — I’m here to help you bring it to life with strategy, storytelling, and design that actually works.

Let’s build a brand that looks good — and moves people.

What Exactly is Branding, anyway?

Let’s clear a few things up — because “branding” can get a little fuzzy.

A Brand is:

The way people feel when they experience your church or business
Your voice, values, mission, and vibe — all wrapped into one story
The reputation you build through everything you create

A Brand isn’t:

Just a logo
Just a trendy color palette
Just a Canva template that “looks good”

Your brand is the soul behind your visuals. And your visuals? They should mean something.

Wait… So What’s the Difference Between a Logo and a Brand?

Think of your logo as the face of your brand.
But your brand is the heart.

It’s the message. The meaning. The impact.
I build both — but always start with what matters most: who you are and why it matters.

Yes — if you want people to actually remember you. A logo is one piece of the puzzle. Branding makes everything cohesive, clear, and lasting.
Sometimes! But if your logo feels off or doesn’t reflect your current identity, it might be time for a refresh. Let’s figure it out together.
Absolutely. Branding saves time, builds trust, and makes sure you look like you know what you’re doing.
(It’s how you go from “that one church” to “oh, I’ve heard of them.”)
That’s what I’m here for. My process is built to draw out your story, mission, and aesthetic — even if you don’t know the right words yet.
Yes. My goal is to make this feel simple, collaborative, and even fun. You’ve got enough to do — let me take the branding off your plate.

Why Work with Me?

You don’t need another cookie-cutter logo.

You need a brand that actually reflects who you are — one that’s rooted in story, built with intention, and designed to last.

At Paxton Creative Co, I bring a mix of strategy, soul, and a whole lot of heart into every project. I take the time to really get to know your mission, your audience, and your aesthetic — so we can create a brand that feels like you.

This isn’t a branding factory. It’s a collaborative process that’s:

Story-first. Your brand has depth — let’s bring that to the surface.
Custom-built. No templates, ever. Everything is made just for you.
Rooted in strategy. Every visual choice has purpose and clarity behind it.
A little fun. We’ll laugh, moodboard, and probably cry happy tears.

Whether you're a church trying to reach your community or a small business ready to stand out, I’ll help you build a brand that’s both beautiful and built to last.

Branding Services

Whether you’re building from scratch or giving your brand a much-needed refresh, I offer handcrafted branding packages rooted in story and built for clarity.

Brand Sprint Day

Starting at $800

A focused one-day experience to create a logo and mini visual identity. Perfect for small churches or startups who need something custom, fast and simple.

Includes:

Primary logo
Secondary logo
Color palette
Font pairings
One-page brand sheet (PDF)
Launch-ready files

Book Your Sprint Day →

Core Brand

Starting at $1,800

A custom brand identity that gives you the tools to show up consistently and confidently across your platforms.

Includes:

Brand Strategy Guide: audience, values, pillars, positioning
Primary logo
Secondary logo + brand mark
Badge Logo
Typography system
Color palette
2-3 Custom Brand Elements (patterns, illustrations, icons, etc.)
Brand guideline (PDF)
File delivery + how-to-use doc
Brand Launch Kit

Let’s Build My Brand →

Premium Brand

Starting at $3,000

A deeper dive into the heart of your brand with strategy, messaging, and a full visual system — designed to scale with you as you grow.

Includes:

Everything in Core, plus:
- Brand strategy session with messaging basics (tone, keywords, tagline help)
- Extended color + font system
- Custom Brand elements (patterns, illustrations, icons, textures, etc.)
- Social media launch graphics
- 2-3 Brand Applications (Merch Design, Business Cards, Signage, Banners, etc.)

Inquire Now →

What to Expect

Here’s how we’ll bring your brand to life — step by step:

01. Discovery Call

We’ll start with a casual call to talk about your story, your needs, and what you’re dreaming up. You don’t need to come prepared — just show up as you.

02. Strategy & Creative Direction

You’ll fill out a questionnaire, and then we’ll dig into your audience, goals, and what sets you apart. I’ll create a custom moodboard and style direction so we’re aligned before I ever open up Illustrator.

03. Design & Refinement

This is where the magic happens. I’ll start sketching, building, and crafting your visual identity. You’ll get to weigh in on the direction before we finalize anything.

05. Launch Support (+ Me Rooting You On!)

You’ll get a little something extra to help you roll it all out — whether that’s social templates or a brand cheat sheet. And I’ll be nearby to answer questions and cheer you on post-launch.

04. Your Brand Toolkit

Once everything is approved, I’ll package up all your logos, fonts, colors, and style guides — everything you need to start showing up consistently and confidently.

06. Beyond the Launch

Your brand doesn’t stop at a logo file — and neither do I. Whether you need help applying your branding to future projects, designing church slides, creating merch, building a website, or refreshing graphics for a new season, I’m here for the long haul. This isn’t just a handoff — it’s a creative partnership.