LI Hydration
Brand Identity, Website, + Social Media
Role:
Creative Direction, Illustration, Logos, Branding, Guidelines, Website, Social Media
Brand’s Name:
LI Hydration
Location:
Amityville, NY
LI Hydration’s Story
LI Hydration is a wellness brand rooted in compassion, clinical care, and a desire to bring high-quality IV hydration and wellness solutions to Long Island, NYC, and beyond.
Founded by Lyne Gibbs, a registered nurse and wellness specialist, the heart behind this brand was clear from the start — to inspire health, create vitality, and care for people through every season of life.
About the Project
Lyne came to me with a dream: to launch a professional brand and website that felt just as trustworthy and warm as the services she offered.
She had spent months trying to piece something together — hiring low-cost designers from Fiverr, designing in Canva, and attempting to make things “work.” But nothing truly captured the level of excellence or vision she held.
That’s where Paxton Creative Co. stepped in — to build the brand from the ground up with intention, clarity, and care.
The Before Logo
The Problem
After struggling with DIY Canva graphics and inconsistent Fiverr designs, Lyne’s early branding lacked cohesion and credibility. She needed a visual identity and digital presence that matched her professionalism — and gave her audience a reason to trust her from the first glance.
The Solution
Together, we crafted a visual identity that felt clean, welcoming, and rooted in wellness — paired with a fully custom Squarespace website that’s both functional and beautiful. From the logo suite to color palette, social media to web design, every piece was designed with clarity and conversion in mind.
Lyne launched LI Hydration with confidence, booking recurring clients, building local awareness, and laying a professional foundation for long-term growth.
Initial Sketches
1st Concept
Final Design
LI Hydration’s Website
Paxton Creative Co brought the LI Hydration brand to life online with a calming, wellness-inspired design that feels both elevated and approachable. The site includes custom illustrated icons, intentional page layouts, and clear calls-to-action to build trust and guide users with ease.
I designed the Homepage, About, Menu, and Contact pages — creating a foundation that’s ready to grow as the business grows. While booking is handled through a third-party system, the site is designed to make every next step feel seamless.
Founder at LI Hydration
Lyne Gibbs
Clarity builds trust. Strategy builds growth.
Your brand should do both. Whether you’re launching something new or finally ready for a brand that reflects the heart of what you do — I’m here to help you bring it to life with strategy, storytelling, and design that actually works.
Let’s build a brand that looks good — and moves people.
