Branding + Website for LI Hydration
I created a full brand identity and website for LI Hydration, a mobile IV hydration and wellness service serving Long Island and New York City.
The goal was to build something that felt calm, trustworthy, and easy to step into, while reflecting the level of care behind the experience. The brand needed to feel less clinical and with a splash of fun and more of an extension of everyday wellness.
Mobile IV Hydration • Long Island + NYC
Brand Design
The identity was designed to hold a careful balance between clinical trust and human warmth. For a wellness brand rooted in IV therapy, it was important that the mark felt credible and structured, while still inviting and approachable.
The form brings together a water droplet and a lotus-inspired shape, representing hydration, restoration, and care. A subtle tilt in the mark draws from the shape of an IV bag, introducing a sense of movement and energy. Together, these elements create a visual language that feels fluid, grounded, and deeply connected to the experience behind the brand.
Website Experience
Paxton Creative Co brought the LI Hydration brand to life online with a calm, wellness-driven design that feels both elevated and easy to navigate. Each page was designed to guide users naturally, with clear calls to action and a layout that supports quick, confident booking.
The Homepage, About, Menu, and Contact pages were built as a flexible foundation, allowing the brand to grow without losing clarity. While booking is handled through a third-party system, the experience remains seamless from start to finish.
Lyne Gibbs
Founder at LI Hydration
Clarity builds trust. Strategy builds growth.
Your brand should do both. Whether you’re launching something new or finally ready for a brand that reflects the heart of what you do — I’m here to help you bring it to life with strategy, storytelling, and design that actually works.
Let’s build a brand that looks good — and moves people.
