Easter at NCC

Illustration, Design, Seasonal Branding, Communications, Strategy, Event Marketing, Social Media, Copywriting, Photography, Website Design/Development, and Print

Client
Nesconset Christian Church

Year
2024

Goal:

  • 10 new people signed up to serve at our Easter Egg Event

  • Packed Easter Egg Event

  • 3 New families from Easter Egg Event that come to church

  • Educate social media followers on Jesus

Outcome:

  • 350+ People at our Easter Egg Event with several new visitors on Easter Sunday that were from the Easter Egg Hunt

  • 20 new people signed up to serve at the Easter Egg Event

The Design Process:

Creation Ideation

  • When planning the 2024 Easter designs, I aimed for something bold and fun. I definitely wanted a mascot design—something that, when kids saw it, they'd exclaim, 'Mom, I want to go to that!'

  • I also wanted the entire seasonal brand to be trendy and stand out from typical church Easter designs.

Research

  • When I started researching design ideas, I looked at other Easter Sunday and Easter event designs. I found nothing that matched my vision, which was perfect because it confirmed that my concept was unique and exactly what I wanted.

Designing

  • Before I start designing, I usually begin with a mood board. However, for this project, I started by sketching. I created an Easter Egg Mascot with bunny ears and fell in love with the concept. From there, I developed various design elements and assets and created a cohesive color palette.

  • I designed the custom Easter bubble letters and used them in all my Easter promotions for a cohesive look.

Feedback

  • This was presented as the first concept; there were no revisions, and it was love at first sight.